Case study by
agency partner

Streaming a virtual studio to global audience in LATAM.

Project type

Virtual Pre-Launch & Press Announcement

Modules used

Video Streaming, Web Experience Builder, Multi-lingual


To announce the launch of HBO to the LATAM Region using a scalable, customizable & multi-lingual digital platform

MCH Global is an experiential agency focusing on delivering engaging content in IRL and URL.

“Mimic is a remarkable product with an ability to empower an agency’s team members to be self sufficient when developing and delivering impactful virtual events."

Uli Stanke, Head of Experiential Innovation MCH Global

Preparation for a global roll-out is no easy feat. Providing a Multi-Lingual platform to announce the launch of HBO Max in 39 Territories in Latin America and the Caribbean was slightly easier!

How mimic facilitated the pre-launch announcement of the WarnerMedia's streaming services' first major international bow:

A customized web experience with registration and multi-lingual support.

A customized pre-launch web experience was designed and customized to the HBO Look and feel. This platform enabled invited and registered media to watch the live stream from their device, anywhere in the world! The platform was developed and translated to English, Spanish, and Portuguese to give access to a diverse audience. With a customised registration process upon entry that gave members of the media private access to the event.

Interactive Audience Engagement

Using mimic enabled the media to engage with speakers giving them access to gather information relating to the announcement for their own media publications using Chat, Polling and Q&A.

Live Stream

The live stream was handled using the mimic stage module, with live input control, this was a combination of, Presentations, Pre-recorded, and live studio session footage which were made available to the audience for on-demand viewing post the event.

Features used in a project

Upstream SRT/RTMP

Easy one-click streaming with built-in upstream SRT/RTMP configurations menu.

Audience Interaction

Promote audience interaction through engagement platforms such as Chat, Poll, and Q&A.

CloudFront CDN

Secure and global distribution of content with high bandwidth and low latency.

Multilingual Pages

Create multilingual web pages with our built-in AI translator and RTL support.

Native Player

We use THEOplayer with customizable UI colors to match your brand.

Video On Demand

Store and organize your video content and make them readily available to your audience post event.

Registration Flow

Configure your sign-in and sign-up pages with custom registration fields.

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