The mass distribution of COVID-19 vaccines to the global population was considered to be one of the largest and most complex logistical operations ever to be undertaken in human history. The World Immunisation & Logistics Summit, hosted by the HOPE Consortium, welcomed 1,000+ virtual healthcare attendees from around the world to virtually educate them about the vaccine logistical rollout. Uninterrupted content delivery across locations was a key requirement and mimic digital was instrumental in facilitating seamless content distribution and consumption for this summit.
How mimic was used:
1.Customized registration and web portal (Web Builder & Registration)
A customized web page was created using mimic and the summit's branding and logos were uploaded. A secure registration login form was then integrated to provide event organizers with a central platform for registration management. This provided entry into the shared content portal which housed all the summit's content. The mobile responsive web page was customized to include the event agenda, speakers, access to the main stage, exhibition, and networking area. This created a centralized platform for all content to be shared and accessed by healthcare attendees in real-time.
2.Virtual audience engagement (Chat rooms & Networking)
mimic allowed the networking area to be divided into five distinct chat areas. Each chat area was centered around a different topic to facilitate content personalization and preference. Each chat area's content could be monitored, updated, and managed separately with ease. Moderators could view how many attendees joined each chat room and who engaged in each discussion. The moderators were also given access to post questions relative to each chat group. This further promoted interactivity and engagement as attendees exchanged opinions. Within the messaging chat function, attendees could engage in chats with fellow attendees and express themselves using several different emojis. This prompted added engagement and interactivity within the chat rooms.
3.Entry points to connect 360 exhibition and 3D stage (Integration)
mimic empowered event organizers to connect their 360-degree exhibition environment to the backend of the mimic platform. This allowed event organizers to track booth engagement and data in the mimic platform. As attendees visited each booth, each sponsor had their own unique logins and could engage and gather data in real-time which was securely stored in the mimic platform. The attendees were also able to interact with the company's digital assets such as videos and company data which sponsors could update in real-time via the backend of the mimic system.
In addition, a 3D stage was used to host immersive presentations virtually. A green screen was used to record live speakers and transport them into the virtual environment. Live video feeds of this were monitored and managed using mimics multi-stage and live interactive streaming features. This ensured that the live recordings from the green screen were streamed without interruptions to audiences across multiple locations.