12 Reasons why it is easier to stream with mimic

If you are a person who is streaming an event online, then you will find this helpful article to discover how we made a video toolkit out of video features.

As a streaming professional, you tend to use tools you trust, tools that have been tried, and tested numerous times before going live. The time spent in pre-production preparing your workflow and ensuring your infrastructure is reliable is generally the most important yet time-consuming process.

We at mimic know what it takes, and we have created a tool that saves you time and gives you peace of mind when you go live. In-fact here are the 12 features that make this possible:

1. Custom Player

When using mimic you will have access to Theo Player, the leading HTML5 video player on the market. This tool enables you to customise the colours of the video player to suit your clients' branding and deliver reliable optimised video playback across multiple platforms & devices.

Video player interface is changed based on your color preferences.

2. SRT and RTMP upstream

You can upstream RTMP and SRT from your encoders or software to your audience through our platform. Once you create an SRT or RTMP input we will provide you with IP and stream key, and it’s done. That easy. You don’t need to worry about setting up transcoding and a CDN. See more below.

3. CDN (Content Delivery Network)

You don’t have to set up anything. We automatically place your files into AWS CloudFront, enable distribution, and give you access to analytics.

4. Transcoding with just a few clicks

When setting up your stream in mimic you can select your renditions to optimise playback with cost and quality in mind.

5. Embed Player

Use mimic as your OTT backend. Upstream to mimic to manage your transcoding and CDN, and then embed our private player on your webpage.

6. Audience engagement

It takes 5 minutes to set up a webpage with a stream and enable live Q&A, Chat, and publish Polls for your audience. Once the stream is live you can control the visibility of these components and drive engagement based on audience behaviour in real-time.

7. Multi-stage

If you need more than one page for streaming you can set up multiple stages to upstream different signals in the stage module.

8. Live input switching

Each stage can have multiple inputs, and those could be different streams, HTML pages, videos, and apps. Our real-time technology allows you to switch between those inputs and your audience doesn’t need to refresh the page.

9. Live stream to VOD

All the live streams you produce will automatically be available as VOD just a few minutes after you finish the stream.

10. Test without showing the audience

You can run your stream and preview the web page without showing it to your audience.

11. Reporting

mimic provides analytics not only on video player views but on users being present on a page. A flexibility allows you to have a profound understanding of your audience engagement.

12. Scalability with no limits

We have built our system on serverless technology, which has been tested on large-scale events for EXPO 2020, WORRE Studios, and large conferences for MCIT.

Ruslan Karimov
May 24, 2022

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